Today, Earth Fare launched its Itty Bitty Bites™ program, which aims to eliminate childhood obesity in the communities it serves. That’s right. Earth Fare is doing its part to respond to the urgent public health crisis.
Itty Bitty Bites™ is a fun, educational program that inspires kids to make healthy lifestyle choices. Through heroes and villains, trading cards, a comic book series and activity sheets, kids learn about good versus bad ingredients and the importance of their food choices.
Villains vs. Itty Bitty Bites Heroes
Villains: High Fructose Fred, Transfat Tina, Artificial Artie
Heroes: Ghett Active, Chef Fresh, Farmer Diggit, Bea Active, and Ranchhand Rita
In our last post about marketing unhealthy foods to children, we discussed all the unhealthy food with BAD ingredients that are being marketed to kids. Kids get excited about these foods because these foods are guised as fun! Well, don’t you think our kids have paid enough of the price with their health? Earth Fare thinks so. So, we’re doing our part to end this obesity epidemic by making healthy eating fun!
Yes, it’s time to make eating healthy and living healthy fun. It’s time for kids to learn about where their food comes from, what ingredients are in their foods, which are good ingredients, and which are bad.
That’s what the Itty Bitty Bites™ program is all about.
The Itty Bitty Bites heroes are here. Are you ready for the revolution?
Social comments and analytics for this post…
This post was mentioned on Twitter by EarthFareJNC: @EarthFare Itty Bitty Bites are here to eliminate childhood #obesity! http://tinyurl.com/yjdfjrd Who else is excited?…
uberVU - social comments
March 19th, 2010 at 4:52 pmpermalink
Good for you !!! Teaching children healthy eating habits at a young age is the secret to ending the childhood obesity problem. Americans have become to use to fast food and convenience of eating bad food. I am so happy that you are in Johnson City so that adults and children can choose healthy food. Keep up the good work.
Bonnie Van Dyke
March 21st, 2010 at 8:31 ampermalink
Hi Bonnie, Thank you for your comment! We agree that educating children is very important. And, we have made it fun! We are really excited to have launched this program and we really hope we will affect children’s lives.
earthfare
March 23rd, 2010 at 9:25 ampermalink
[...] Fare’s Itty Bitty Bites Kids’ Healthy [...]
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March 31st, 2010 at 4:08 pmpermalink
[...] [...]
Check Child Obesity Program. | 7Wins.eu
April 17th, 2010 at 1:28 ampermalink
Wow this is a great resource.. I’m enjoying it.. good article
cna training
April 19th, 2010 at 5:08 pmpermalink
[...] Earth Fare is serious about fighting to eliminate childhood obesity. So, in addition to our Itty Bitty Bites program, we partner with our community members like GO FAR who are in the fight with us. [...]
Tomato Talk » Blog Archive » Going the Distance To Eliminate Childhood Obesity
May 26th, 2010 at 11:38 ampermalink
Hello! I just wanted to say your web site is one of the nicely laid out, most inspirational I’ve come across in quite a while. Thx!
Amy
June 18th, 2010 at 2:56 ampermalink